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Christoph Rohner, Olha Atamanchuk, Hasni Chekhechouk and others are enlisted in the challenge
Richemont
Richemont
Future of luxury retail
ABOUT VIVA TECHNOLOGY
VivaTech is the world’s rendezvous for startups and leaders to celebrate innovation!
This international event is a gathering of the world’s brightest minds, talents, and products and is a celebration of today’s innovations and tomorrow’s possibilities for everyone who believes in the power of technology to transform business and society!
VivaTech is dedicated to the growth of startups, hosting more than 13 000 of them and enable them to present their innovation on the market.
The 6th edition will take place on June 15-18 2022.
ABOUT DUBAI FUTURE FOUNDATION
Dubai Future Foundation (DFF) is an economic development agency based in Dubai, United Arab Emirates.
Established in 2017, the purpose of the Dubai Future Foundation is to build a cohesive innovation ecosystem that includes, accelerator programs, incubators, labs, regulatory sandboxes, and knowledge platforms – all with the purpose of challenging the status quo and designing a future-ready city powered by future leaders and disrupters. Find out more at: https://www.dubaifuture.ae/
ABOUT RICHEMONT
At Richemont, we craft the future. Our unique portfolio includes prestigious Maisons distinguished by their craftsmanship and creativity, alongside Online Distributors that cultivate expert curation and technological innovation to deliver the highest standards of service.
Richemont's ambition is to nurture its Maisons and businesses and enable them to grow and prosper in a responsible, sustainable manner over the long term. Richemont operates in four business areas: Jewellery Maisons with Buccellati, Cartier and Van Cleef & Arpels; Specialist Watchmakers with A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin; Online Distributors with Watchfinder & Co., NET-A-PORTER, MR PORTER, YOOX, THE OUTNET and the ONLINE FLAGSHIP STORE division; and Other, primarily Fashion & Accessories Maisons with Alaïa, AZ Factory, Chloé, Delvaux, dunhill, Montblanc, Peter Millar, Purdey and Serapian. Find out more at https://www.richemont.com/.
RICHEMONT CHALLENGES
Challenge 1
Interactive Product Experience
How might we engage our customers through new and immersive in-store activations that add value to our products and Maisons?
Interactive Product Experience
How might we engage our customers through new and immersive in-store activations that add value to our products and Maisons?
Within the retail industry, brick-and-mortar stores are increasingly being challenged by e-commerce sales channels. Richemont sees a future opportunity to evolve customer relationships by embedding digitally-enabled interactive product experiences.
One of the limitations for brick and mortar stores is the way in which a customer is enabled to interact with a product that is not in-store. For customers that visit these establishments, providing enhanced visibility and accessibility to high-value, unique, and by-order products enables a richer customer experience and increases sales.
Beyond this, Richemont is interested in providing more attractive storefronts utilizing innovative technologies to draw in potential customers to engage with their products and to add value to the overall Maison experience.
One of the limitations for brick and mortar stores is the way in which a customer is enabled to interact with a product that is not in-store. For customers that visit these establishments, providing enhanced visibility and accessibility to high-value, unique, and by-order products enables a richer customer experience and increases sales.
Beyond this, Richemont is interested in providing more attractive storefronts utilizing innovative technologies to draw in potential customers to engage with their products and to add value to the overall Maison experience.
Challenge 2
Data-Driven Personalization
How might we collect and interpret customer insights to build and strengthen relationships between customers and Maisons across both digital and physical channels?
Data-Driven Personalization
How might we collect and interpret customer insights to build and strengthen relationships between customers and Maisons across both digital and physical channels?
There is a clear opportunity presented with advancements in retail technologies to systemize customer relationship building, understand customers’ desires and deliver more personalized experiences.
Richemont wishes to explore technologies that can help to achieve these goals across both physical and digital channels and further help to create a more seamless omni-channel experience.
This in turn will help to nurture customer intimacy and build Maison affinity amongst life long Richemont customers and potentially attract new customers.
Richemont wishes to explore technologies that can help to achieve these goals across both physical and digital channels and further help to create a more seamless omni-channel experience.
This in turn will help to nurture customer intimacy and build Maison affinity amongst life long Richemont customers and potentially attract new customers.
REWARDS
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Selected startups will get 2 free passes for the 4 days of VivaTech.
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Selected Startups will be invited to Pitch in front of Richemont jury members on June 15 at VivaTech.
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The Pitch Contest winner will be eligible to potentially join a 8-week in-residence program in Dubai where they will do a proof concept to showcase that they are the best partners to solve the challenge for Richemont. Richemont will then review, evaluate and finalise the companies they would like to continue collaboration with post the program.